Business Solution Ware

These traders have lost much of their income because their customers had the fear that when shopping online and be cheated or be victims of identity theft. This meant 3.8 billion in losses in a time when every dollar counts.

To recover from unrealized transactions, sellers must work hard to help customers overcome their fears. They know that the online market is full of fraud increasingly sophisticated phishing that attract customers to sites that look real pretty convincing, designed to steal credit card numbers, among others.

To win the confidence of a fearful market is necessary to implement security measures that they easily recognize. Therefore, marketers first need to know what customers expect greater knowledge of an Internet Web site that offers at least a minimum level of security.

If you see security from the customer’s perspective can help you plan an effective strategy for building trust, how can a trader to prove that your business online is safe?.

1 .- Simple visual cues Visual cues can demonstrate that a site is trustworthy and that it can conduct business, such as the green address bar of Extended Validation (EV) in the Web browser. Through signs like this, can show customers that have taken additional steps to gain their trust.

2 .- Avoid too much information phishing sites often attract customers through email “urgent” e-mailed personal information and then require that merchants should already have, including information that they do not particularly need. These messages alert consumers about alleged problems in their accounts, change account status, special offers and even the need for security software download special, all to get customers to reveal passwords and other information.

3 .- Even two-factor authentication for criminals who are just starting in fraud activities, it is very easy to decipher combinations of usernames and passwords. That is why online businesses use increasingly stronger forms of verification of user authentication calls “two factors”, which combines a knowledge of the user data such as user name and password, and something that belongs as a unique security code for single use. This code is usually generated by a small plastic device called a token, a smart card with a credit card or even a cell phone application, for example.

Join 4 .- Provide customers easy access routes to solve security problems. Make sure the client has available phone numbers, instant messaging or audience response forms wherever your site where you are. Always address these issues quickly because the lack of attention on your part will make customers buy elsewhere.

5 .- Output The output is the time when negotiations are accomplished online. Therefore, it is essential to use this interaction to increase confidence. Most major Web sites such as Amazon or eBay, send emails with print orders or confirmations of shipping products. This assures customers that someone is overseeing the transaction and provides a “written record” that you generate to have confidence that the purchase was legitimate.

6 .- Education may not be in another online business that generates distrust among customers, but they can help overcome it. We must take responsibility to educate customers about what they should pay attention to when making an online transaction. By taking online security beyond the measures that implement the business is able to build trusting relationships that will mean a further credit purchases today.